1. What are advertising media?
Smart advertisers select the advertising media that best suits their needs. Think of advertising media as channels of communication information travels through them to consumers. Consumers might discover the “must have” item for summer through their favorite web sites or the latest Mac computer via television
2. Describe four ways in which newspapers vary.
How often they are published, their size, what geographic areas they cover, whom they are intended to target.
3. Describe how magazines are classified.
Consumer magazines often target a very specific audience, including people who enjoy reading about celebrities, sports, or computer games, for example. Business magazines appeal to individuals in all different industries. Business Week and Fortune are aimed at a general population of workers, while trade magazines are aimed at specific areas of business or occupations
4. How does network TV advertising differ from cable, satellite, and local TV advertising?
Television and radio are the two broadcast media. They are considered “time” media, as opposed to “space” media, because their advertisements last only as long as they are on the air.
5. What are three options for advertising on radio?
Local radio stations, worldwide radio stations, and internet radio stations.
6. Describe a challenge in using direct mail advertising.
Many potential customers now have two mailboxes—one outside their home at the curb and another on a computer network somewhere. The basic difference between the mailboxes is whether they receive printed or electronic direct mail.
7. What are four ways in which advertising on the Web can help you?
The number of people on the Web continues to grow. As a result, the
Web has become the fastest growing media outlet. On the Web, you can target a very specific audience, and you can track user response (find out who is responding to your ads online). The Web also helps you to build brand awareness and extend advertising reach beyond your local market.
8. Give three examples of out-of-home media.
Poster panels, or billboards, are panels or boards to which advertising posters are adhered. A variation on billboards is a sign painted on the side of a building, often in downtown business districts. Such advertisements are large scale several stories tall and designed for long-term use.
9. Describe the six types of “other” media.
Specialty media remind people about your business. Directory advertising informs people about how to contact a particular business, often with a telephone number, street address, or Web address. Movie theater advertising on and off the screen is increasing in popularity. Product placement. Telemarketing also includes providing a number for people to call. One company that uses DVD advertising successfully is Disney.
1. Explain two advertising media that are the result of technological advances.
One form of technology that advertisers are learning to use is short messaging service (SMS) Another advertising medium predicted to grow in the near future is virtual worlds, such as Second Life.
2. What are three forms of technology that help consumers to avoid advertising?
Do-Not-Call registries, online pop-up ad blockers, spam e-mail filters, and podcasts allow consumers to go about their day without the bother of advertising.
3. How can fast-forwarded commercials influence viewers?
Even at fast speed, commercials can still reach their target audience.
4. What are human billboards?
Several companies hire individuals to wear tattoos temporary or permanent that advertise their companies and products
Smart advertisers select the advertising media that best suits their needs. Think of advertising media as channels of communication information travels through them to consumers. Consumers might discover the “must have” item for summer through their favorite web sites or the latest Mac computer via television
2. Describe four ways in which newspapers vary.
How often they are published, their size, what geographic areas they cover, whom they are intended to target.
3. Describe how magazines are classified.
Consumer magazines often target a very specific audience, including people who enjoy reading about celebrities, sports, or computer games, for example. Business magazines appeal to individuals in all different industries. Business Week and Fortune are aimed at a general population of workers, while trade magazines are aimed at specific areas of business or occupations
4. How does network TV advertising differ from cable, satellite, and local TV advertising?
Television and radio are the two broadcast media. They are considered “time” media, as opposed to “space” media, because their advertisements last only as long as they are on the air.
5. What are three options for advertising on radio?
Local radio stations, worldwide radio stations, and internet radio stations.
6. Describe a challenge in using direct mail advertising.
Many potential customers now have two mailboxes—one outside their home at the curb and another on a computer network somewhere. The basic difference between the mailboxes is whether they receive printed or electronic direct mail.
7. What are four ways in which advertising on the Web can help you?
The number of people on the Web continues to grow. As a result, the
Web has become the fastest growing media outlet. On the Web, you can target a very specific audience, and you can track user response (find out who is responding to your ads online). The Web also helps you to build brand awareness and extend advertising reach beyond your local market.
8. Give three examples of out-of-home media.
Poster panels, or billboards, are panels or boards to which advertising posters are adhered. A variation on billboards is a sign painted on the side of a building, often in downtown business districts. Such advertisements are large scale several stories tall and designed for long-term use.
9. Describe the six types of “other” media.
Specialty media remind people about your business. Directory advertising informs people about how to contact a particular business, often with a telephone number, street address, or Web address. Movie theater advertising on and off the screen is increasing in popularity. Product placement. Telemarketing also includes providing a number for people to call. One company that uses DVD advertising successfully is Disney.
1. Explain two advertising media that are the result of technological advances.
One form of technology that advertisers are learning to use is short messaging service (SMS) Another advertising medium predicted to grow in the near future is virtual worlds, such as Second Life.
2. What are three forms of technology that help consumers to avoid advertising?
Do-Not-Call registries, online pop-up ad blockers, spam e-mail filters, and podcasts allow consumers to go about their day without the bother of advertising.
3. How can fast-forwarded commercials influence viewers?
Even at fast speed, commercials can still reach their target audience.
4. What are human billboards?
Several companies hire individuals to wear tattoos temporary or permanent that advertise their companies and products